Robbie’s Hope

Lead Designer: Gracie McNabb
Creative Director: Monte Mead
Copywriters: Jen Reis, Jason and Kari Eckert, focus group of teens

Robbie’s Hope is a nonprofit focused on shedding light and resources on the topic of teen suicide. After having lost their own child to such devastation, they made it there mission to help and start more conversations about depression, anxiety and suicide.
Empowering teens to know that it’s ok, to not be ok.

So the RH team wrote up two unique handbooks by teens for teens for anyone with influence (parents, coaches, teachers, etc) to read and to help navigate the difficult conversations that come along with talking about depression and suicide. From, finally, a perspective other than a psychologists’. And I was allowed the great privilege of designing them, along with their foundation website and out-of-home collateral.