BRO (Brothers Recycling Openly) by Package Free Shop
Insight: Studies show that men are less likely to recycle than women.
My group members (Ryan Wills and Astrid Effendy) and I decided to create a pseudo brand to market recycling and buying waste free goods in conjuction with Package Free Shop for the middle aged man who is deep in his habitual mindset.
Remade BRO style website for Package Free Shop >